Barbara Sher (born 14 August 1935) is a speaker, career/lifestyle coach, and best-selling author of seven books on goal achievement. Her books have sold millions of copies and been translated into many languages. She has appeared on Oprah, The Today Show, 60 Minutes, CNN, and Good Morning America and her public television specials air regularly in the United States. Sher lectures at universities, Fortune 100 companies and professional conferences all over the world. Sher's latest book, Refuse to Choose (Rodale 2006) is a step-by-step program designed for "scanners", people with many interests who are unable to decide on a single direction for their lives.